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Home Articles Healthcare and Marketing or Healthcare Marketing

Healthcare and Marketing or Healthcare Marketing

Consumerism driving a change to result in healthcare marketing.

"Who are the most commanding people in the healthcare industry today?" It's actually the 28-year-old young woman who is contemplating whether to get a cosmetically fitting white ceramic crown versus a silver one for her dental treatment. It's also a 40-year-old man who can get his blood test at the local diagnostic centre or get the phlebotomist to come home and collect his sample while he still unwinds in the comfort of his house on a lazy weekend. These two examples illustrate the emerging trend of healthcare consumerism. Though the healthcare field is characterised by complexity, rapid change, evolving distribution, consumer-purchasing behaviour, and pricing and reimbursement pressure; awareness and technology now empower patients to make their own healthcare choices, rather than simply accepting the options lay down by a traditional health system.

Link to full article:
http://www.expresshealthcare.in/201003/tradetrends01.shtml

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